Details
For New Balance's Grey Days campaign, we took a minimalistic grey-box set and turned it into a visually captivating experience using AI and advanced editing techniques. Our task was to elevate a simple environment into an engaging, dynamic video that flowed seamlessly from one scene to the next.
Brief
New Balance wanted a visually striking yet simple social campaign featuring Australian and New Zealand artists. The brief was to work with a basic grey box setup and create a dynamic “carousel” effect that felt continuous, immersive, and effortlessly cool while showcasing the brand’s latest product line.
Process
To overcome the challenge of a minimal set, we used AI to expand the grey box beyond its physical limitations. We seamlessly integrated multiple shots, making the transitions between scenes smooth and continuous. Using advanced editing techniques, we turned a straightforward concept into a looping, visually stimulating experience.
Impact
The final product was a slick, visually engaging campaign. It looped seamlessly, creating an almost hypnotic effect that resonated well on social media. The campaign was widely praised for its innovative approach, transforming a simple idea into something visually groundbreaking.
